Video Tutorial

Easily Create a Logo for Your Status Video

Running a small business requires a good ability to pay attention to small details, and to improve them as much as you can. You need to be much more focused on every individual client than a larger business, and the same applies to the various small aspects of the business itself. Your company’s logo might not seem that important when you’re just starting, but the truth is that it matters more than ever at this point. This is the phase where you’re trying to build recognition and to be remembered by people, so you’ll need to pay attention to what you’re doing here. One can use Turbologo to create a logo using its own within a small budget.

Think Outside the Box – But Not Too Much

A good logo should of course be unique and creative – but it’s easy to go too far in this regard if you’re not careful. There’s a reason why major companies rely on established basic ideas for the most part. They might seem dated and overused, but the truth is that they’re just the final result of a long period of “natural selection” on the market. The reason these design themes are used so much is simple – because they’ve proven that they work. So with that in mind, do some research on established trends in the field, and try to base your own logo on proven ideas. Then just give it your own unique twist.

Think About Your Message

A good logo isn’t just a flashy representation of your company. It tells a story. Simple details can add a lot to that, like that little “smile” you see on Amazon packages when you already associate the feeling of getting them with something positive. Think about what represents your business best, and try to convey that idea with your logo in some minimalistic way.

Iterate as Much as You Can

On top of the above, you shouldn’t just stick with the first idea that pops into your head. You can definitely do better than that if you iterate on it a bit, so give yourself some time. This is the time to get bolder and more creative, but remember what we mentioned above straying too far from established norms. Unless you’re an experienced designer, it’s important to understand the rules and abide by them as best as you can. With time, you’ll start to get the hang of being more experimental with your designs if you have any interest in the field.

Get Professional Help

Last but not least, remember that there’s always the option of getting professional assistance if you need it. The market offers solutions to people without any budget, like free tools that can streamline the design process for you. Or, you can turn to someone who will create something from scratch for a fee. This approach is often more than worthwhile if you have a budget for marketing and want to make the most of it in the early stages of your business. Just remember to not overspend on this, as presentation is nothing if you don’t have the quality service or product underneath it.

This might seem like a lot to grasp, and the truth isn’t that far – creating a logo is not a simple ordeal, even for a smaller design. You need to put time and effort into coming up with something that represents you accurately and draws attention. And that’s without considering all the subtle issues that you might want to avoid. For example, ensuring that your logo does not imply anything inappropriate. You’d be surprised how often that happens without the original designer realizing it – so make sure that you have someone to review your work!

Some of the simplest logos in the world, such as the McDonald’s arched “M” or the old “MTV” lettering, are also the most successful and recognizable. When you don’t need anything too intricate or design-heavy, Microsoft Word can serve as your artist’s palette for logo creation. With Word you get the best of both worlds – a large collection of shapes to build the image part of the logo, as well as a text box feature for precise word placement. Word will even let you embed everything together, essential when you’ll be moving the logo around a page.

Start Word, which opens with a blank white page of 8.5 inches by 11 inches by default. To change this page size for your logo, click the “Page Layout” tab, click “Size,” click the “More Paper Sizes” link and choose dimensions for a custom paper size.

Click the “Insert” tab. Click the “Shapes” button on the ribbon below the tab. Choose one of the options to begin the design for the logo, such as a triangle.

Position the cursor on the Word page, press and hold down the left mouse button and drag to form the size of the shape. Release the left mouse button and the shape appears.

Click the shape to enable the new orange “Drawing Tools” tab at the top of the work area. Review the options, including the “Shape Styles” section of the ribbon, which actually works to fill your shape with color or a gradient. Choose one of the squares in this section, such as one of your company’s preferred brand colors. The shape fills with color.

Repeat the insert shape process to add more designs to complete the layout part of the logo. Adjust the colors in the “Shape fill” or “Shape outline” sections of the “Drawing Tools” tab and ribbon. Position the shapes by dragging them, such as dragging multiple circles to form petals for a flower logo.

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